In the Spirit of Valentines Day, it’s only appropriate this week to feature a blog about shopper behavior and insight around this occasion. This should be a fun way to figure out where one falls, either with the minority, or the majority of shoppers. Just this morning, we were lucky to catch wind of an […]

  There very well may not be anything worse than reaching for a few sheets of your favourite 2-ply, and finding nothing but a cardboard tube where sweet softness used to be. You’re then stuck cracking the door, hoping someone is within earshot, and yelling for more TP like you’re Indiana Jones dangling from a […]

Dear Mister Executive,   For decades the Canadian consumer has been asked their preference between the two most globally popular carbonated soft drinks, Coke and Pepsi. Friendships have been forged and destroyed by this taste war*, and it continues to rage across multiple banners in Ontario. As a grocery store, or other CPG retailer who […]

Retail stores are seen by some as kind of a “dying breed” of shopping. In the same way that print media has become the hipster thing to do, running errands is being phased out for online delivery and fast shipping experiences like Amazon Prime. I am not someone who thinks that retail is on its […]