INCREMENTAL CASES & PROFIT

PROBLEM - CPG Manufacturer would like to utilize their data to deliver incremental cases and profit to their business

ACTION - Lucros Partners - Review all current data purchases and their current utility. Identify key opportunities for the category and manufacturer including the size of the prize.

Steps to close these gaps included; 
  • Upgrade organizations ability to understand and use data effectively through fact based training
  • New joint business planning process introduced to help align with retailers
  • Create state of the art reporting system that is easy to access, understand, and put into a selling presentation
  • Establish a strategy on proprietary data purchase and integration

RESULT - Manufacturer closed opportunity gaps within first year and added strategic partnerships where desired.