INCREMENTAL CASES & PROFIT
INCREMENTAL CASES & PROFIT
ACTION
- Lucros Partners - Review all current data purchases and their current utility. Identify key opportunities for the category and manufacturer including the size of the prize.
Steps to close these gaps included;
- Upgrade organizations ability to understand and use data effectively through fact based training
- New joint business planning process introduced to help align with retailers
- Create state of the art reporting system that is easy to access, understand, and put into a selling presentation
- Establish a strategy on proprietary data purchase and integration
RESULT
- Manufacturer closed opportunity gaps within first year and added strategic partnerships where desired.
