PROBLEM
- CPG Manufacturer would like to know how to be as efficient as possible with one of their most important retail customers - increase volume and decrease investments!
ACTION - Lucros Partners - Create an easy to use reporting system that allows the sales organization to make quick and accurate decisions on trade demands.
Manufacturer needs a strategy that identifies;
Key weeks in the calendar
Depth of discount required for each promoted group
Frequency
Distribution and innovation opportunities including specific retail execution strategy
Merchandising standards for granola and secondary display
RESULT - Manufacturer met aggressive investment and growth targets.