INCREASE VOLUME & DECREASE INVESTMENTS

PROBLEM - CPG Manufacturer would like to know how to be as efficient as possible with one of their most important retail customers - increase volume and decrease investments!

ACTION - Lucros Partners - Create an easy to use reporting system that allows the sales organization to make quick and accurate decisions on trade demands.

Manufacturer needs a strategy that identifies; 
  • Key weeks in the calendar
  • Depth of discount required for each promoted group
  • Frequency
  • Distribution and innovation opportunities including specific retail execution strategy
  • Merchandising standards for granola and secondary display

RESULT - Manufacturer met aggressive investment and growth targets.