LOYALTY CARD ANALYTICS
LOYALTY CARD ANALYTICS
ACTION
- Lucros Partners - Help to successfully launch a Canadian retailer loyalty card analytics program from the ground up
Those steps included;
Lucros Partners expertise of understanding shopper data, market data as well as the manufacturer & retailer environment was key to a
successful Canadian launch for this premier loyalty card analytical firm. Key contribution was in offering the view from a manufacturer -
how does this data allow me to succeed in the marketplace with this retailer, easy to understand and use reporting of the data,
integration into the suite of data already available.
RESULT - Successful launch with the majority of key manufacturers in Canada participating in loyalty card program
