CATEGORY MANAGEMENT ROI
CATEGORY MANAGEMENT ROI
Lucros Partners specializes in helping drive cases through better use of market information and fact based selling.
- Clarify and help set department objectives
- Investigate current practices including insight budget review – data purchase, discussion with internal stakeholders and customer interviews
- Create a proprietary data strategy based on company and customer objectives – this typically includes all Insight functions – Category Management, Trade Marketing, Shopper Marketing analytics
- Create opportunity maps that clearly show the size of the prize and steps and budgets required to close them. This includes category and manufacturer opportunities.
- Identify execution gaps at manufacturer – pricing, promotion, products, placement
- Ensure that all levels and functions in the business can easily access, understand, and transfer into and use in external and internal presentations
- Help to implement all aspects of the plan to close gaps
Testimonial
"Kelly and Lucros Partners were instrumental in developing the framework for the Sun Products Canada Category Management department in order to offer a competitive advantage vs. the competition. He helped create the departmental vision, established our process and launched our new reporting system. As a result our Category Management Team has been able to close significant volume opportunities and secure vendor advisor roles at our leading Retail partners."
Todd Allen, Sun Products
